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Case Studies

A case study is an argument with evidence in it.

Most case studies describe enthusiasm. The useful ones document a decision: what was broken, what was tried, what changed, and what it cost.

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Who it is for

  • SaaS and B2B companies with happy customers and no written record of why they are happy
  • sales teams retelling the same proof story from memory, differently each time
  • companies whose customer will agree to a case study but not to a bad one

The problem

Case studies fail in two directions: too polite to contain a number, or so promotional that no reader who has seen the category before believes them. Both waste the customer's time and yours.

What we do about it

  • We interview the customer directly, not only your account team.
  • We ask for the before state first: what was the process, and what did it cost?
  • We get permission for specific figures before we write, and cut any claim we cannot stand behind.
  • We write the study so a sceptical reader in the same industry can check the reasoning.

What this covers

  • customer case studies
  • implementation stories
  • before-and-after accounts
  • results narratives

What you receive

  • Interview notes and agreed figures, approved by the customer before drafting
  • A case study written for the decision-maker, not the procurement checklist
  • A short version for sales use, and permission terms recorded with the customer
Pricing. Case studies are quoted per study, because the interview and approval cycles dominate the work. They are included in the Editorial Desk programme from $2,290/month, and in the Editorial Monthly programme as a periodic deliverable.

The process

How a piece gets made.

  1. Brief

    We learn the business, the audience, the subject and the objective. You tell us what the piece has to achieve before we discuss what it should say.

  2. Interview

    When the expertise lives inside the company, we extract it through conversation. The recording and the transcript stay with the engagement.

  3. Research

    We verify claims, research sources and build the argument. Anything that cannot be sourced gets flagged, and then either sourced or cut.

  4. Draft

    We write the article, the copy or the ghostwritten piece, against the structure you approved rather than against a blank page.

  5. Editorial pass

    We tighten structure, language, evidence and voice. Every substantive cut is explained, so you can disagree with the reasoning.

  6. Approval

    The client reviews the final piece. Nothing is published anywhere under your name without your written approval.

  7. Publish

    The finished work goes to your website, publication, newsletter or byline, ready to use as delivered.

Read the full process, step by step

Selected editorial examples

What an editorial pass changes

Demonstration

Before — demonstration

In today's rapidly evolving threat landscape, organisations of all sizes face an unprecedented array of challenges when it comes to protecting their sensitive data. Our cutting-edge, best-in-class solution leverages industry-leading technology to deliver a comprehensive, end-to-end approach that empowers businesses to stay ahead of the curve.

After — demonstration

Most credential-theft breaches do not begin with a clever attack. They begin with a password that one person reuses across a work account and a personal one, and a login page that never asks for a second factor. The attacker does not need to break your defences; they need to find the one door your own rules left open.

That is why the useful question is not how strong is our security stack but which accounts can be reached with a password alone. Answer that and you have a list you can work through in a week.

What changed, and why

  • A clearer argument: the second version makes one claim and supports it
  • A stronger opening: a concrete situation instead of a category announcement
  • Evidence where it belongs: the mechanism replaces the adjective
  • Better rhythm: sentence lengths vary because the thought does, not for effect
  • Less generic language: no phrase could survive being moved to another vendor's site
  • A stronger conclusion: it leaves the reader with an action, not an impression
Demonstration material. SENATORE has not published these pieces for a client. They are written to show the difference an editorial pass makes, and are labelled DEMONSTRATION wherever they appear. No client, result or testimonial is being claimed. Genuine examples will replace them as engagements permit publication.

See all selected examples

FAQ

Common questions

What if the customer will not share numbers?

Then we write the study without them and say what it does and does not demonstrate. A case study that quietly drops the measurement is worse than one that never claimed it.

Do you need access to the customer?

Yes, for anything that will be believed. A case study written only from your team's account of events reads like a press release, because that is what it is.

Can we use it as a sales document?

Yes. Ask for the short sales version when you brief us, and plan for it rather than cutting the long one down afterwards.

Nominate a customer.

Tell us who got a result and why. We will tell you whether there is a study in it.

Start a conversationView pricing

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