Executive & Founder Ghostwriting

Written in a voice that stays recognisably yours.

We extract your ideas through conversation and write in a voice that remains yours. The thinking is the part we cannot supply, and the part we refuse to fake.

Who it is for

  • founders and executives with a point of view and no hours to write it down
  • people whose best material currently exists only in meetings, decks and voice notes
  • leaders who tried a content agency and stopped, because the drafts sounded like nobody

The problem

Most ghostwritten content sounds like a content agency because nobody sat with the person whose name goes on it. Voice is not a style setting; it is the residue of how somebody actually argues.

What we do about it

  • We interview you and record it. Your own sentences become the reference we write against.
  • We write drafts deliberately long, so the editorial pass has something real to cut.
  • We explain every cut in the margin, so you can disagree with the reasoning, not just the wording.
  • Nothing is published under your name without your written approval. The byline is yours from the first draft.

What this covers

  • LinkedIn posts
  • founder articles
  • executive thought leadership
  • newsletters
  • speeches
  • opinion pieces

What you receive

  • A recorded brief and interview, with transcript and phrase log
  • Drafts written to your cadence, with revision numbers logged from the first file
  • The editorial pass, with each substantive cut explained
  • Final copy ready for your byline, your platform, your confidentiality terms
Pricing. Executive ghostwriting from $890/month as a standing engagement, or priced per piece. The scope — how much interviewing, how many pieces, how many revision rounds — is agreed before the fee is fixed.

The process

How a piece gets made.

  1. Brief

    We learn the business, the audience, the subject and the objective. You tell us what the piece has to achieve before we discuss what it should say.

  2. Interview

    When the expertise lives inside the company, we extract it through conversation. The recording and the transcript stay with the engagement.

  3. Research

    We verify claims, research sources and build the argument. Anything that cannot be sourced gets flagged, and then either sourced or cut.

  4. Draft

    We write the article, the copy or the ghostwritten piece, against the structure you approved rather than against a blank page.

  5. Editorial pass

    We tighten structure, language, evidence and voice. Every substantive cut is explained, so you can disagree with the reasoning.

  6. Approval

    The client reviews the final piece. Nothing is published anywhere under your name without your written approval.

  7. Publish

    The finished work goes to your website, publication, newsletter or byline, ready to use as delivered.

Read the full process, step by step

Selected editorial examples

What an editorial pass changes

Demonstration

Before — demonstration

In today's rapidly evolving threat landscape, organisations of all sizes face an unprecedented array of challenges when it comes to protecting their sensitive data. Our cutting-edge, best-in-class solution leverages industry-leading technology to deliver a comprehensive, end-to-end approach that empowers businesses to stay ahead of the curve.

After — demonstration

Most credential-theft breaches do not begin with a clever attack. They begin with a password that one person reuses across a work account and a personal one, and a login page that never asks for a second factor. The attacker does not need to break your defences; they need to find the one door your own rules left open.

That is why the useful question is not how strong is our security stack but which accounts can be reached with a password alone. Answer that and you have a list you can work through in a week.

What changed, and why

  • A clearer argument: the second version makes one claim and supports it
  • A stronger opening: a concrete situation instead of a category announcement
  • Evidence where it belongs: the mechanism replaces the adjective
  • Better rhythm: sentence lengths vary because the thought does, not for effect
  • Less generic language: no phrase could survive being moved to another vendor's site
  • A stronger conclusion: it leaves the reader with an action, not an impression
Demonstration material. SENATORE has not published these pieces for a client. They are written to show the difference an editorial pass makes, and are labelled DEMONSTRATION wherever they appear. No client, result or testimonial is being claimed. Genuine examples will replace them as engagements permit publication.

See all selected examples

FAQ

Common questions

Can you write under our founder's name?

Yes, and this is the studio's clearest promise: ghostwriting means SENATORE drafts material published under the client's name, according to the agreed engagement. It never involves plagiarism, fabricated expertise, fabricated experience, invented testimonials or false credentials.

Will the writing sound like me, or like a content agency?

It is built from you. The engaging opens with a recorded interview; we log the phrases you actually use and write to that cadence. Whether it lands is ultimately your call, and you are the only person who can make it.

How many revisions are included?

One revision round is standard on a fixed piece; standing retainers carry a weekly or monthly approval window. The exact number is written into the engagement, not left to goodwill.

Do you sign confidentiality agreements?

Yes. We will sign your terms or supply ours, and we take no byline of our own unless you ask for one. Portfolio use is governed by the agreement, and the default is that nothing is shown without permission.

One recorded hour is where it starts.

Tell us what you keep having to explain in meetings. That is usually the first piece.

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